Help your exhibitors achieve!
DR. HELMS' COLLEGE OF EXHIBITOR
Special programs for exhibitors
who want to improve their
performance and get more bang from their exhibiting bucks!
STAGE: THE BASICS. How to design a booth; what colors to use; what colors
to avoid; creating an image; games and give-aways; basic design; hand-outs; boothmanship
and much much more.
102: SHOW AND SELL: Sales techniques
for, tricks are for hicks; show themes; how to qualify a serious buyer; eliminate
tire-kickers; getting the order; selling not visiting and much much more.
103: MARKETING: ABOVE AND BEYOND:
How to attract your own audience; marketing analysis; your unique position; pre-show
activities; media use; direct mail; invitations; evaluation; follow-up; serious
planning and much much more.
Larry Helms has THE outstanding
training programs exhibitors in North America today. He delivers over 100
programs each year in three formats: 90 minutes, half-day or full-day. Not
only does he present a seminar, but he will then: (1) walk the show and give on-the-spot
critiques to exhibitors, (2) judge your show for exhibit awards, and (3) supply
you, without charge, his award-winning one-hour audio tape on exhibiting that
you can duplicate and give to your exhibitors.
Pushy Salespeople have hungry
HONEST APPROACH TO SELLING
Do you want your salespeople to
be able to talk a pig into a ham sandwich?
I HOPE NOT, because study after study,
and success story after success story all reveal that the mythical sales representative
who uses a silver tongue and fast patter to achieve sales success is just that...
a myth! A good sales person generates trust, becomes a consultant, a resource
and, yes, a friend.
In this seminar on selling,
personnel will learn:
The Ten Commandments of Selling
The Six biggest mistakes in sales
Three MAGIC sentences
The concept of value-added selling
The power of persistence
Going the second mile
Silence and listening
The power of kissing
...AND MUCH MUCH MORE!
You will not learn about trap door
closes, sharp angle closes,
high pressure techniques and other commonly
taught manipulative methods.