EXHIBITOR TRAINING

Help your exhibitors achieve!

DR. HELMS' COLLEGE OF EXHIBITOR KNOWLEDGE

Special programs for exhibitors who want to improve their
performance and get more bang from their exhibiting bucks!

101: ON STAGE: THE BASICS.  How to design a booth; what colors to use; what colors to avoid; creating an image; games and give-aways; basic design; hand-outs; boothmanship and much much more.

102: SHOW AND SELL: Sales techniques for, tricks are for hicks; show themes; how to qualify a serious buyer; eliminate tire-kickers; getting the order; selling not visiting and much much more.

103: MARKETING: ABOVE AND BEYOND: How to attract your own audience; marketing analysis; your unique position; pre-show activities; media use; direct mail; invitations; evaluation; follow-up; serious planning and much much more.

Larry Helms has THE outstanding training programs exhibitors in North America today.  He delivers over 100 programs each year in three formats: 90 minutes, half-day or full-day.  Not only does he present a seminar, but he will then: (1) walk the show and give on-the-spot critiques to exhibitors, (2) judge your show for exhibit awards, and (3) supply you, without charge, his award-winning one-hour audio tape on exhibiting that you can duplicate and give to your exhibitors.

Pushy Salespeople have hungry Kids!
     OR
AN HONEST APPROACH TO SELLING

Do you want your salespeople to be able to talk a pig into a ham sandwich?

I HOPE NOT, because study after study, and success story after success story all reveal that the mythical sales representative who uses a silver tongue and fast patter to achieve sales success is just that... a myth!  A good sales person generates trust, becomes a consultant, a resource and, yes, a friend.

In this seminar on selling, personnel will learn:

  • The Ten Commandments of Selling

  • The Six biggest mistakes in sales

  • Three MAGIC sentences

  • The concept of value-added selling

  • Exercising enthusiasm

  • Partnering

  • The power of persistence

  • Going the second mile

  • Silence and listening

  • The power of kissing

                ...AND MUCH MUCH MORE!

You will not learn about trap door closes, sharp angle closes,
high pressure techniques and other commonly
taught manipulative methods.